Octolab
The ART of Learning
The SCIENCE of Mastery
Immersive Learning - Lasting Impact
We build an immersive learning library - scripting, shooting, editing and implementation all in one place.
One system, built once, working for years.
(The problem)
Most companies have a training problem they've stopped calling a training problem. It shows up as unhappy teams, bad advice or a product launch that lands flat.
It's a system problem, and that's what gets built here.
The product manager, the state rep, the one trainer who's been there eleven years. When they're busy, or gone, it goes with them.
Good footage, zero reach.
No completion data, no view counts by team, nothing to take to the brand team when they ask what the spend did.
Every product release is a fresh scramble instead of the next module in a library that already exists.
(Try it)
You're on the shop floor. A customer walks up.
Pick the reply that earns their trust. Strong replies fill the trust meter.
Your reply
That took about a minute. Now picture every rep, in every state, working through your real objections before launch day.
(The system)
Immersive, foundational learning experiences designed to help your team absorb critical knowledge deeply and retain it permanently.
Same crew, same process, one outcome!
Scripted, shot, edited, delivered and measured. You approve; we run it.
Before a camera comes out, we work out what actually needs teaching, in what order, and what each module has to achieve.
Written for learning, not for a boardroom. Short, demonstrative, and built so anyone can follow without background.
Shot in a day or a block of days, on site or in studio. Efficient by design. The system keeps the per-film cost sane.
Edited, graded, captioned, versioned for each audience, and exported to whatever specification your platform demands.
Ready for your LMS or packaged up ready to go.
(The work)
Product demonstrations, objection handling, installs, inductions and safety.
Ask and we'll send the full reel for the category closest to yours.
This film won't load right now. Email Mick and he'll send it directly.
Select a film to play it here.
(The platform)
An LMS that gets used.
A white-labelled training platform carrying your name, not ours. Your network gets a single link. You get to see who finished what.
(How it runs)
No account layer, no producer relaying messages. You deal with the person running it.
We take the time to find out about your business and build a unique series of resources.
You get the module list, the outcomes and a fixed price, in writing, before anything is committed.
Written, reviewed with your product people, signed off. This is where the accuracy gets locked in.
Filmed in a concentrated block so your team gives up days, not months.
Live on the platform, reporting switched on, your team shown how to run it.
(Questions)
It depends on the number of modules and where they're shot, so there's no price list worth publishing. What we can say is that it's quoted as one fixed figure for the whole system, never a day rate, and you see it in writing before you commit to anything.
A typical project runs six to ten weeks from scope call to live, with most of that in scripting and approvals rather than filming.
Good. Then the films are delivered as files built to its specification, and the platform side simply doesn't apply.
Sometimes. If there's usable material it gets folded into the curriculum rather than reshot, and that's assessed during scoping.
No. The same system covers sales training, induction, OH&S and knowledge capture, anywhere something known by a few people needs to be known by many.
One practitioner runs every project end to end, with specialists engaged per job: a second shooter, an editor, a motion designer. You always deal with the same person.
(Start here)
A short email is enough. You'll get a reply from the person who would run the project. Not a sales sequence, not an account manager.
Three lines is plenty. If you can answer these, the first call is a short one:
Based on the Mornington Peninsula, Victoria. Working with suppliers and brands across Australia.